I’ve recently shared Lessons Learned in Ten Years of Business and wanted to continue to build on that. We all know that being a good leader is important no matter if you are the head of a large corporation or temporarily in charge of a small team. They want to know who they are working with and what you stand for. Below, I will show you why personal branding is important to leadership.
- It allows you to be authentic.
In the past, we only had our name to rely on. Now we have our own personal branding. The bad news is if you aren’t creating your personal brand, others are. You show your commitment to your work by defining a clear leadership style as well as if and how you live it. You must go beyond having a developer design a logo, create a mission statement, etc. A leader is a mentor, role model, trusted colleague, expert in their area, and an overall authoritative voice in their chosen field. This goes whenever you make an appearance on social media, in person, in the office, on the field, or even in a podcast. Your personal branding is authentic when you live it every day and others pick up on it.