Using Your Voice – Part 2

Charli-Using-her-Voice

We’ve previously written about how to Use Your Voice, Build Your Brand and have so much more to say on the topic. Previously we discussed using your voice in marketing, learning from others, and the benefits of public speaking. However, there are other unique and effective ways to your voice. Read on for more tips.

  1. How to Stand Out, Find Your Voice, and Not Get Lost in the Shuffle

There is a sea of voices out there. It can be difficult to find yours, so we recommend beginning by starting with your why. What are you trying to accomplish and why? What gives you passion and joy? Be vulnerable about what you do and challenges. This will help get others wanting to hear what you have to say. Followers must believe and trust you in order for you to help solve their problems, so be accurate as you are being open. You may realize there a niche you fit into. For example, my own Empowering Women in Industry was created when I saw the need for women in the industries to have a platform of their own. In a male dominated space, we lose that organic conversation with women so we need to create it.

  1. Embrace Social Media

In short, social media is an extension of how you network with people. It offers resources to get to know people, their background, and even what they are looking for currently. Social media is a tool just like any content distributor from television to radio that allows you to share message to a broader audience. LinkedIn is great for professional connects. Be sure to fill out your profile with details relevant to your industry, and you will be rewarded with contacts. Zoom is great for meetings, video chats, and can even be beneficial to your business, your personal health, and it can help you follow the right people.

Not comfortable using social media or don’t have the time? Get a third party to manage your accounts.

  1. Give Interviews

As many of you may already know, I love hosting and appearing on podcasts of all kinds to share whatever expertise I can. Everyone involved often finds it a pleasant and satisfying experience, not to mention the knowledge you can bring to the audiences. You may have a friend with a podcast who needs guests. Everyone has a podcast now a days and is looking for guests. Go through your client list to see if anyone is doing so. Don’t be afraid to use a potential client list as well. Find the podcasts, make an offer to appear, and see if they bite. Include why they should use you and the value you can bring. You may even search for podcasts in your industry. The bigger the audience the better, but don’t turn down any relevant option. Worst case scenario, a rarely seen podcast can help you prepare for a bigger one.

If you’re ready, why not start your own podcast? We have done just that with the Empowering Industry Podcasts. We discuss all sorts of relevant topics in a combination of “Let’s Get Social,” “Industry news with EP&E, and “Industry Interview.”

Read More

ONE… the number denoting unity, the first in a set or series

Charli_K_Matthews_at_Empowering_Local

Some would argue that a word has one meaning. I believe words change depending on who uses them and how they are used. This year we will look into the power of one. What impact can ONE have on our world? I think we forget how much power we have as individuals. We have the power to affect change, to innovate, and to accelerate. We must look inward for the passions and purpose we are called to do. Then, we must share it. Your idea, thought, vision, technology is “the first in a series” and when you find others with this common mission, then we have unity. (the song U N I T Y, that’s a unity is now playing in my mind). I have seen this firsthand with Empowering Women in Industry. My search to find role models turned into a circle of women supporting women everyday.

We just completed our first conference series on #BetheChange! It included power women such as Barbara Trautlein and Shannon Bumgarner who discussed Change Intelligence and the Imposter Syndrome! After two events, we have trained and encouraged 320 women to be a better version of themselves as leaders in their communities! Our next conference theme will be #MakeanImpact. I hope you will plan to join us in New Orleans for #EmpoweringWomen2020 and support women in unity everyday! You can learn more at EmpoweringWomeninIndustry.com

As I continue to focus on how to make an impact, I look for ways I can draw attention to others creating positive change. What mission are you on? Drop me a note in the comments below!

Doing Good Things in 2020

damir-kopezhanov-VM1Voswbs0A-unsplash

What will 2020 look like?

I chose this photo to allow our minds to fill in the blank… Who do you see around your conference table? Who will lead your team?  Take a moment and imagine who is around your table.  

Now, who else should be invited to join you there?  

I also chose this photo because the text, “Do Good Things” spoke to me.  As we look to make an impact in our industry, it must be done with a mindset of doing good work.  We must focus on coming together to share knowledge and experiences for the good of our industry. There is much work to do, but if we work together we can create change!

As I research leadership and workforce development, I am becoming acutely aware when things seem out of place. I feel a responsibility to act when I see things that should be done differently.  As many of you know, the challenge starts with knowing one’s own leadership style (or leading one’s self) and then understanding how best to be a catalyst for change.  As I work on developing my skills, I challenge you to do the same.  I challenge you to try to see things from another’s point of view and try to reach them where they are.

I have an experience to share that shines a light on the change I would like to see in our industry…

Earlier this year, I walked into a leadership group discussing how we could improve our workforce. This sounds like a great situation to walk into, but at a closer look I saw a challenge that needs our attention. The group around the conference table were all older white males dressed in suits. I don’t think this represents our workforce and I think we should work toward creating a group that better represents the workforce. There were no people of color.  No women. No young professionals. No facility workers.  As much as I respect those men in the room and value their insight as successful leaders in industry, I believe we could benefit from additional insight from a diverse group.  Now, building a diverse group of senior leaders is not easy.  We must recruit and explain why it is important to have a diverse and inclusive group.  These aren’t easy conversations.  It takes courage from leadership and the willingness to listen to others who may think differently.  We must also be willing to invite leaders who may not necessarily have the traditional titles associated with the C-suite. Statistics show the C-suite is not diverse, so how can we adapt and solve this problem.

I understand that an initiative to be diverse and inclusive doesn’t happen overnight. I do believe we have a responsibility to point out when we see things need to change, so that we can improve. As I learn how to do this more effectively, I hope this blog will inspire others to look at how they can be change agents as well.  The rest of this story is an example of something that “in my opinion” needs to change. 

As I turn to leave, I noticed there actually was a woman in the room.  She was a member of the event staff at the director level.  She sat on the edge of her chair leading forward to hear…  This image of her sitting in the back corner along the wall, the only one not at the table, is forever burned in my mind… 

In 2020, WE MUST DO BETTER!

I’d love to hear your thoughts on how to improve diversity and inclusion in the workforce. Comment here or feel free to send me a direct message.

Partnering with Michelle Segrest of Navigate Content

Michelle_Segrest_Charli_Matthews_connect

Michelle Segrest has been part of my story for over a decade! We have experienced the rewards and challenges of careers in media and entrepreneurship.  Through all of this, we stand firm in our passion for the equipment and manufacturing industry and agree it is time to support each other.  As Empowering Pumps & Equipment continues to focus on highlighting the real side of industry through storytelling and #EBIndustryTours, we are excited to bring in Michelle to join us!  Michelle brings a wealth of experience and her ability to tell a story captivates us every time. During this time, Michelle will continue to be the captain of her ship with her own company Navigate Content.  If you are wondering, yes, she’s a real sailor!  She is just back from a year long voyage across many seas…  I recommend a cup of cocoa and enjoying her adventures of Sailors & Seadogs which is also available in an eBook.

Read More

Self-Discipline… Finding a Way to Rest

Finding A Way to Rest

Thank you Liz, owner of Chicago Boudoir, for allowing me a way to rest during such a busy week!  For someone who must do something outside of the norm to rest, I appreciate you helping me find a new way to see the gorgeous, brave, and fearless woman within me so I could have energy to empower others!

My struggle…

A couple years ago, I started having real health issues. My blood pressure was too high and my mind was foggy.  Instead of taking time to care of myself and my stress level, I started taking a blood pressure pill. This was problematic to say the least…

Early on in my career, I had a vision of standing on the stage motivating others.  I would constantly push myself to get up and speak in front of people during conferences and meetings.  My body would react with a “fight” response that would cause me to sweat, my heart would beat fast, and my throat to seemingly close up. Because fear of public speaking is common and these symptoms normally present themselves, I didn’t realized the stress of my career choices were affecting my health. 

It literally took a Jeep slamming into the driver side of my car to make me slow down!  I had just dropped my kids off at school. “Shame on me!  Driving my children while exhausted!”  Mommas, you know this negative self-talk all too well. When something terrible happens because we haven’t had rest and couldn’t react in time, we blame ourselves. The reality is… I should’ve asked for help.

After the wreck, my health got increasingly worse. I had this numbness and tingling in my arms and legs which cause me serious anxiety.  Fear was surfacing, and I did not like it! After I had a headache for three days in a row, I went to the doctor.  We started taking a holistic approach to my wellness.  The testing found I was extremely low on B12 and D vitamins. I started taking weekly B12 shots which really seemed to help.  I also began a regular routine of Chiropractic care and supplements to ensure I was at my best…  I thought this solved the problem.  However in a short time, it was back. I spent thousands of dollars in testing but nothing concrete was found.  I was almost wishing for something to be wrong with me… I just wanted to know what I was dealing with so I could get back to work!

I was searching for answers everywhere on what could be causing these problems. It wasn’t until I attended the John Maxwell conference that everything became clear to me.  There were several speakers on how the brain and body work together.  Also, a speaker mentioned prescription drugs were one of the top causes of death. After much thought, I quit my blood pressure pill. I know those pills had destroyed my gut health and it was negatively affecting my body and mind substantially! I decided I would find other ways to control my blood pressure.  I would start by allowing myself time to rest!

 I urge you to listen to your body as it warns you when you are neglecting it.

When you are in pain, SOMETHING IS WRONG.

When you are tired, REST.

When you are hungry, Stop & EAT.

When you are sad, allow yourself time to HEAL. 

When you are overwhelmed, allow someone to HELP.

At the same time all this was happening, I had started a new women’s group at my church.  We all picked words for the year.  My word was Wisdom. I believe I found wisdom through the women who God put in my life to show me how women can truly support women in their time of need.

Last March while planning the Empowering Women in Industry Conference & Awards Gala, I was watching the news coverage of the women’s march. I saw a sign that said, “Women belong in the kitchen” with the verse 2 Timothy 1-7 under it.  I decided to look it up and educate myself on why this person would think this. I believe he was mistaken because this is what I found: 

“God didn’t give us a spirit of fear or to be timid but of power, love, and self-discipline”.  

As I studied more about the verse, it inspired me. I knew I understood the Power & Love part. I feel pretty courageous, and I love everyone! But Self-Discipline, I questioned my capacity!

Since I was going through a lot of health issues, this study started with Self-Care.  I set out to learn how-to take care of myself.  I took up kayaking, and I cut out a lot of the bad things I was putting into my body. I also looked for ways I could put good things into my body including positive self talk.  I constantly told myself, “ I am strong, I am a leader, I CAN with God’s help!” This made all the difference in pulling me out of the darkness. 

I learned Self-Discipline doesn’t come easy.  It takes work.  IT ALSO TAKES REST! It takes being kind to ourselves.  Celebrating small steps forward and rewarding a job well done.  It takes setting clear goals and being honest about whether you are able to accomplish them.   Self-Care is just one area of Self-discipline and it is truly fascinating to see the power the mind has over the body. 

This is what self-care looks to me… NO stress on my face!Charli Smiles

I encourage you to study what it looks like for your life.

I would like to thank Rebekah Mechtensimer for being a wonderful example for me.  Seeing her use self discipline to overcome obstacles while becoming this “best version of self” has made me believe so much more is possible.

I’m wondering… How do you use self-discipline to improve your life?